Year Created
2021
Client Industry
Smoothie Shop
PROJECT TIMELINE
2 Days

Branding & Merch Design for a Smoothie Shop

Potassiyum is a concept for a smoothie shop. The design is based on the element Potassium, represented by the letter K on the periodic table. A light-colored, banana-themed brand was created.

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About
This Project

Project Objectives

The goal for this logo and its branding was to remain simple and minimal while conveying a fresh, youthful, and healthy image. Packaging design and merchandise design relevant to the brand and its audience were essential.

Scope of Work

From logo design and branding to merch and packaging design, Potassiyum has been fully conceptualized and expertly designed. A fully vectorized logo and brand kit complete with colors, fonts, and suggested usages were created. Physical products like water bottles, packaging like paper bags and plastic cups, and employee uniforms that could also be sold as merch were created as well.

Project Outcome

A soft, pastel yellow as the main brand color reminds customers of a familiar, healthy banana, an essential ingredient in many smoothies. The pun and chemistry reference further the sense of science-based health and increase the brand's authority. Bold branded packaging catches the eyes of others, bringing in more customers and creating a sense of brand loyalty.

Responsive Web Design

Functional & Gorgeous on Any Device

Ever wonder why some websites just seem to 'click' with users? It's all about responsiveness. In today's mobile-driven world, your website needs to adapt seamlessly to any device, whether it's a smartphone, tablet, or desktop.

What Devices are Customers Using to View the Web?
Mobile
59.91%
Desktop
37.89%
Tablet
2.2%
blank smartphone frame for responsive mobile design
https://www.empathyart.net/merch-design/potassiyum

Mobile View

Mobile isn't just a trend – it's the heartbeat of modern life. Think about it: nearly everyone you know is glued to their phone. With over 7.26 billion mobile users worldwide, it's like we're all carrying the world in our pockets. And here's the kicker: a whopping 92.3% of internet users access the web from their trusty smartphones. That's a lot of potential customers spending 5-6 hours a day tapping away. Now, imagine if your website isn't keeping up. You'd be missing out on connecting with folks right when they're most engaged.

7.26 billion
Mobile Users Worldwide
92.3%
Users Access the Internet from a Mobile Device
5-6 hours/day
Average Time Spent on Mobile Device Per User

Tablet View

Think that 2.2% of users viewing your site from a tablet isn't significant enough to worry about responsiveness? Think again! With over one bilion tablet users, two percent is still a huge group!  Don't miss out on your next client or sale because a user can't properly access your site. A Creative Conspiracy ensures every part of every site is compatible with any device you or your customers may use to access your site.

>1 billion
Tablet Users Worldwide
50%
Tablet Users are American
88%
Tablet Web Traffic from Ipads
blank tablet device frame for responsive website design

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