A Guide To Your Logo Files
How to Use Your Logo Like a Pro
What the heck is a SVG? How can I use my logo without asolid background? My printer is asking for a vector file... help??? Sound familiar? We got you! Here's all the info you need to use your logo in all its various formats - like a pro!
What are the Different File Types for Logos?
When you receive the files with your logo, you might be confused to see a variety of file types. Don't fret! Here's what each type means and what you can use it for. Download the quick and easy cheat sheet at the bottom of this page to keep on hand for reference!
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Logo File Formats
Vector Vs. Raster
Vector
Vector files are images made of a multitude of lines and points that can be edited in design programs. They maintain quality as they scale.
Raster
Raster files are high-quality digital images that are made of pixels, which are square blocks that make up digital images. Raster files lose quality as they scale.
Logo File Formats
Digital
File Type
Pros & Cons
Uses
More Info
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Digital use with transparent background
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Sending to someone else for use
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Social media profile
PNG files are usually larger files with higher quality. Of the rasterized formats, PNGs can usually be resized the most while losing the least quality.
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Digital use without transparent background
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On website for quicker speeds
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Social media profile
JPG or JPEG files are some of the most commonly used image files. They are smaller files that are great for social media profile photos and content.
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Editing your logo
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Uploading to software for cutting, engraving, laser-printing, etc.
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Sending to another professional for use
SVG files are vector files that can be used on the web, in projects to be printed, as a template for cutting or embroidering software, and more! If you’re looking to have anything from stickers or keychains to billboards or shop signs made, an SVG file is perfect!
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Print materials
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Business cards, stickers, etc.
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Easy sharing
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Easy viewing
PDF files are compatible with and easily readable by any device. Depending on the software used to create them, they may be vector or raster files and may vary drastically in quality.
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Creating or editing your logo and its elements
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Sending to a designer for use or edits
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Sending to a printer
AI files are created and edited with the Adobe Illustrator software. These files are often the original files for your logo. Generally, clients don’t need to use these files themselves.
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Creating or editing your logo and its elements
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Sending to a designer for use or edits
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Sending to a printer
EPS files are great for using your logo in print or physical formats. They’re also ideal for sending to designers for use or editing. These files are easily converted to other file types when needed.
dos & don'ts
Don't:
Permanently rasterize your logo
Do:
Always keep unedited original files - make copies if you need to edit them!
Don't:
Send a JPEG or PNG file for printing
Do:
Send the printer a vector format file - EPS or SVG files are ideal for this, and AI and PDF files may work as well.
Don't:
Resize your PNG or JPG file
Do:
If your logo needs to be resized, it’s best to use a vector file to avoid losing quality.
Don't:
Send a designer or printer a non-transparent image file for use
Do:
It’s always best to send other professionals an editable vector file when available, or a transparent PNG if vector files are unavailable.
Don't:
Trust a designer who can’t provide original vector files
Do:
Work with A Creative Conspiracy! We always provide our original files, as well as every format that you should need.
What File Type Should I use?
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Download the Free cheat sheet!
Did you find this guide to using your various logo file formats helpful? Need a quick reference to refer back to? Download the FREE cheat sheet here! Keep this handy guide on file to use whenever you're stuck and need a hint to use your logo effectively, without any blurriness or distortion!
Still Need Some Help?
Expert Design Services
Whether you need an entirely new branding package, a new logo, or just some help navigating your files, A Creative Conspiracy is here for you! Contact us with any questions, concerns, or issues you may have! Don't hesitate to reach out!
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